Black Friday & Cyber Monday 2019

10% OFF Everything & Donation to Amnesty, MSF & UNICEF

At KuSakuraShop, Business and ethics are not antonyms



Last year, we decided not to follow everyone by offering any discount that would not suit our vision of business at all. We had rather opted for a charity donation campaign to Doctors Without Borders and Amnesty International.
Although this event was quite successful and supported by a vast majority of people in the martial art world, we also listen to our customers. We heard that some of you were quite frustrated to not be able to celebrate the #BFCM by enjoying KuSakura’s product quality for a better price like during our monthly promotions throughout the year.

This is why for this edition, and as we hold charity events throughout the year now, we have decided to do both.

On the one hand, during the #BFCM 2019, you will be able to enjoy KuSakura’s quality with 10% OFF on all our products. On the other hand, 5% of all our sales during this period will be donated to Doctors Without Borders, Amnesty International and UNICEF.

Furthermore, we would like to take this opportunity to come back on all the charity events we have run so far, since #BFCM 2018.

We hold charity events every month, with always the same concept of donating 10% of all orders to charities for a period that goes from 36 to 72 hours. What is actually happening at the back of the shop, is that each order placed during these periods is tagged with a "charity eligible" tag, and once we have reached a decent amount, we can proceed to the donation to each charity organization we support, through bank transfers.
To follow the results and to keep track of these campaigns, we even developed our own tool that automatically fetches all orders eligible for charity donation.

This graph below is a simple screenshot of the tool we use internally, that shows how much, when and the charity organization the money went to.


Here you can see that Amnesty International, UNICEF and Doctor Without Borders all received 199,500 YEN (approx. $1900 USD) for a cumulative total of 598,500 YEN (approx. $5500USD) donated over a period that starts from January 1st and ends on November 11th.

In fact, Japan is not very "charity-friendly" and the conditions are far less motivating than in most European countries, even if donated money can be deduced from company taxes. This can explain why KuSakuraShop, with only slightly less than $2000 USD, is one of the main donating companies for Amnesty International in Japan. Naturally, we are proud of the ethical line we strive to implement behind our brand, but this trend really shows how much these organizations need our support.

Through what we do and what we offer, the KuSakuraShop staff all aim at following the fundamental values of Judo and are bound with the same desire and objective to contribute to social prosperity and harmony leading ultimately to the benefit of everyone. We all share the same vision of what ethical business is, and this is precisely why all KuSakura’s products are strictly controlled, to fit our global vision.

If you would like to know more about our ethics and our charity program, please feel free to read our dedicated "KuSakuraShop Charity Programs page".

Thank you very much for all your support and we wish you the best on the mats!

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